Digital Marketing Qualification

IAB Hellas decided to launch the Digital Marketing Certification DIMAQ, serving the mission of the Greek and also the European association to invest in education. Therefore digital business in Greece has now its own certification, appealing to the publishers, agencies, advertisers, marketers and the total Greek online advertising ecosystem.

As Digital is growing on a rapid pace, the need for companies to recruit high caliber, well-educated professionals becomes imperative. DIMAQ acts as a cross industry market standard, providing companies with a valuable tool in order to evaluate and assess the competence of potential partners. For professionals, the certification is a global passport to the emerging digital world.

I am honoured to be part of the streamlined certification process under the brand name Digital Marketing Qualification - DiMaQ empowering Marketing & Digital professionals to certify their competences and enhance knowledge base by successfully being granted a significant asset in shaping one’s career path. On the same note i find DiMaQ to be an important milestone for companies and employers to adopt benchmarks and facilitate recruitment processes as well as employee development and growth.

It is very difficult for an industry to evolve without well educated people and adaptation of new trends. IAB now gives to our market the opportunity to learn, participate and finally evolve further with digital marketing qualification. These are great news for our market. Personally, I am very happy and excited to participate as a DIMAQ Trainer, hoping that I will contribute to that effort and to our market upgrade. Good luck to everyone!!!

I am honored and truly excited to work for the DiMaQ – the first programme of standardization and verification of digital marketing competence available in Greece. In the constantly evolving world of digital marketing our industry needs now more than ever a tool to stimulate employees’ development and verify their knowledge and competence. DiMaQ is the ultimate tool to facilitate the process of recruitment and of planning of development paths for current marketing and advertising professionals.

The market of online marketing has been lacking a uniform standard that would let both companies looking for new partners and employers in search for new human resources or planning career paths for the existing learning staff learn of the competence of particular specialists. A Digital Marketing Qualification certificate, awarded by an organization representing the online industry in Poland, makes it possible to compare and evaluate the said competence. We're glad to see the process of certification being implemented on the dynamically changing market of Poland.

IAB`s preparatory session for the Digital Marketing Qualification is of paramount importance not only for successfully passing the exam but also for getting acquainted with the most important principles and trends of Digital Marketing. It assisted me in effectively clustering information and structuring knowledge on digital disciplines, understanding in depth primary digital tools along with the mechanics behind a wide spectrum of digital practices. I fully endorse DIMAQ for today`s Marketing Professionals, who strive to excel in an all evolving business environment full of challenges and to augment their competitive edge, considering it an indisputable asset towards digital prowess